Your business should look as good as the work behind it.
Your business has grown. Your brand should look like it.
You have built something thoughtful, valuable, and entirely your own. But when your branding is inconsistent, your website is difficult to navigate, or your photography no longer reflects the quality of your work, it becomes harder for customers to see what makes your business worth choosing.
That's where I come in.
I help you pull the pieces together with strategy, design, and photography — so your business is easier to recognize, easier to trust, and easier to buy from.
YOUR DIY-IT-AS-YOU-GO ERA HAS DONE ITS JOB.
The Full Service Brand Experience
- A distinctive, recognizable brand
- A beautiful website built to guide and convert
- Photography that puts your work in its best light
- A cohesive experience across every touchpoint
- The tools to market your business with confidence
You should not have to explain the value of your work at every turn. When your branding, website, and photography are built together, each piece does part of the selling for you — catching their attention, making the value clear, and giving them the confidence to take the next step.
what to expect:
branding, website design, & brand photography
A strong brand is more than a logo or a beautiful website on its own.
01
Brand Identity
Your brand should make people remember you before they remember anyone else.
Your brand should make your business easier to recognize and harder to confuse with anyone else. We will clarify what sets you apart, then turn that strategy into a visual identity you can use confidently across your website, packaging, social media, and beyond.
- Brand strategy & messaging
- Creative direction
- Logo suite
- Color palette & typography
- Custom patterns, icons, or illustrations
- Brand guidelines
- Launch graphics
what to expect:
02
Website Design
I design strategic websites for creatives, service providers, online shops, and retail businesses. Depending on your business needs, we will choose the right platform and level of customization — whether that is a custom Showit site, a refined Showit template, Shopify, or WooCommerce.
- Content strategy & page layout
- Custom or template-based design
- Desktop & mobile design
- Ecommerce organization
- Email, form, & app integrations
- On-page SEO
- Training videos
what to expect:
Your website should make people want to keep clicking — and make the next step feel obvious.
Brand Photography
I plan brand and product photography with your larger brand in mind — from the concept and shot list to locations, props, and outfit ideas — so you leave with a library of images you can actually use.
- Creative direction & moodboard
- Shot list & prop planning
- Outfit guidance
- Location & vendor recommendations
- Lifestyle, product, & behind-the-scenes imagery
what to expect:
03
Your photos should make the quality of your work impossible to miss.
I was so excited when I saw the final design and felt like, for the first time, our work was being shown in the way it was supposed to be.
- taylor, ever something
The Process
01. inquire
Tell me about your business, what you need, and where things are falling short. We’ll talk through the details, then I’ll send over a custom proposal for you to sign.
02. Discovery
We’ll dig into your goals, audience, and what makes your business different. From there, I’ll create the strategy and creative direction for the project.
03. design
With the direction in place, I’ll begin bringing the pieces together. You’ll see the work take shape in clear stages, with guidance along the way.
04. refine & Launch
We’ll fine-tune the final details, prepare everything for launch, and make sure you feel confident sharing what we created.
what they're saying:
“Hayley not only helped me, but took the lead on creating something beautiful from the chaos I brought to her. I never felt like I was left to figure it out on my own.”
- Laura Eddy Photography
“We have seen an increase in our online sales & an increase in potential clients reaching out to us via our website.”
- Katie & Jenny, Anthousai Florals
"I love what Hayley did with my brand and website and feel like it is really true to me and my business. This has given me confidence to raise my prices and be confident in how I am running my business!
- Amy Rau Photography