Portfolio Feature

Mend Lip Balm

Shopify Website Design + Brand Photography for a Mental Health-Focused Brand

Rachel started her business in college with a passion for mental health, and it’s been growing steadily ever since. As her business expanded, she found herself having issues with her Shopify website. The design wasn’t quite what she wanted, and it didn’t feel user-friendly enough, which was affecting both traffic and sales. She needed a site that looked amazing and worked strategically to guide her customers toward making purchases.

We stepped in, selecting a new Shopify theme that better aligned with her brand’s goals and audience. We then customized the design to enhance usability, creating a seamless shopping experience that flows from product discovery to checkout. To top it off, we gave her brand photography a complete refresh, creating polished, professional images that really captured her brand’s essence.

The result? A Shopify website that not only looks and feels like Rachel’s vision but also gives her customers a better shopping experience, helping her business grow even more.








Shopify Theme Customization

copywriting outline & Guide

wholesale integration

The Project Scope

strategic website layout

email integration

product photography

brand photography

hover to scroll

before

after

Brand & Product Photography

We organized a brand photoshoot that showcased the products in action with real Mend customers as models, plenty of sunshine, and even my dog, Bruno. A separate product photoshoot highlighted the lip balms with vibrant backgrounds and props representing their scents. Our goal was to create images that amplify Mend’s brand values of encouragement, positivity, and mental health.

from the client:

“My sales have increased tremendously since the website has launched! I am so proud to point potential customers to my site, where before I tried to avoid it at all costs.”

Read Rachel's Full Review

Rachel, Mend Lip Balm

Hayley truly made all my website dreams come true. She went above and beyond in everything I asked! My website conveys the story behind my business, is educational and easy to navigate, and is the best representation of who I am. HOW DOES SHE DO IT??! There were so many aspects to my website I didn't know needed to be changed until she pointed it out. I would've never known if I hadn't have hired her!

For the Photoshoot -- From scheduling, styling, booking locations, finding props, creating timelines, and more -- Hayley made sure every aspect of the shoot was fully prepped for. She even went as far as coordinated model outfits to match my brand's colors! Throughout the editing process she sent me photos and kept me in the loop. I never felt like I was in the dark regarding what was going on. If you are considering hiring Hayley -- absolutely do it! You don't even know what you're missing out on until you get Hayley on your team.

what they're saying:

"I am constantly complemented on my photos I post on socials as well as the photos on my website."

Let's Make

Wonder Together

We are always looking for fellow red wine lovers and our new favorite client. If you’re ready to take your business and elevate it to greater heights, we’d love to meet you.